CARE Australia needed a brand refresh. Understanding with who CARE is communicating was key in deciding how to update the tagline and overall tone. A clean approach to design with powerful imagery doing the talking, is the direction that I took to consistently communicate the brand and messaging across print and digital platforms. Advocating for and giving a platform to the voice of of those who experience poverty was at the heart of each piece of communication. Updating the brand and editorial guidelines was an integral part of this refresh.

You can view some of my work via these links:
Blog Redesign
Annual Report 2020

Index image ©Valerie Fernandez/CARE